Electronic Commerce And The Internet - 1127 Words

Electronic commerce, commonly known as eCommerce, is a term for any type of business, or commercial transaction that involves the transfer of information across the Internet. Most people believe it is only the buying and selling of product or service over the Internet and other computer networks, but eCommerce is so much more. It covers a range of different types of businesses, from consumer-based retail, through auction or music sites, to business exchanges trading goods and services between corporations (networksolutions.com). It is currently one of the most significant aspects of the Internet to emerge. Ecommerce allows consumers to exchange goods and services without the barriers of time and distance. Electronic commerce has expanded rapidly over the past two decades and, will likely, continue at this rate, or even accelerate. In the near future, the limits between conventional and electronic commerce will become more distorted as more and more businesses move segments of th eir operations onto the Internet. In today’s world, consumers can access a wide variety of products on the web, due to the revolution created by Internet. Ranging from clothes, gadgets, music, books, groceries and more, Internet has facilitated consumers to pick the products of their option and get it delivered to their doorstep. Rather than leaving home to shop, today, people can place orders for the products they need with just a few clicks of the mouse. This resulted in the popularityShow MoreRelatedThe Electronic Commerce And The Internet818 Words   |  4 Pagesjoined Internet in daily life. According to Internet World Stats’ statistics (2012) today more than two billion people linked to the Internet. The Internet mass use promotes the electronic commerce rapid expansion in the 20th century. The electronic commerce has been changed of the traditional way people shop. According to Turban et al (2000) defined the e-commerce is an emerging concept the process of b uying, selling, exchanging product, service and information through Internet. The Internet has createdRead MoreElectronic Commerce And The Era Of The Internet1074 Words   |  5 Pagesgeneral, electronic commerce is the process of buying and selling goods or services using electronic systems between organisations and in business-to-consumers (Saxena, 2013). With the passage of time, it has become an important trait in the era of the internet. As a result of a research which had been conducted by the University of California, Los Angeles, and Centre for communication Policy (2001), it has been found that internet shopping is the 3rd most favoured task on the internet, instantlyRead MoreElectronic Commerce And Its Impact On The Internet And Cloud Computing Technologies1627 Words   |  7 Pagesto rapid progress in the internet and cloud computing technologies, electronic commerce is becoming more and more popular. Many people and businesses deal with their payment transactions via t he Internet. In a conventional payment system, buyers and sellers transfer cash or payment information through credit cards and checks, however in early electronic payment systems, online payment services must add capabilities to process orders, accounts and receipts. As e-commerce has gradually grown, digitalRead MoreResearch Journals on One Way Anova Test785 Words   |  4 PagesE-Commerce Electronic commerce, commonly known as  e-commerce consists of the buying and selling of  products  or  services  over electronic systems such as the Internet and other  computer networks. Electronic commerce is generally considered to be the sales aspect of  e-business. It also consists of the exchange of data to facilitate the financingRead Morecustomer behaviour1489 Words   |  6 Pages1st Introduction to E-Commerce What is Electronic Commerce? Commerce - The exchange of commodities, buying and selling, of products and services requiring transportation, from location to location is known as commerce. E-Commerce - From a communications perspective, e-commerce is the delivery of information, products/services or payments via telephone lines, Fax, computer networks or any other means. What is Electronic Commerce? From an online perspective, e-commerce provides the capabilityRead MoreE Commerce Vs. Electronic Commerce1527 Words   |  7 Pagesdefinition of E-commerce. For example, according to the Oxford Dictionary, E-commerce or electronic commerce is the commercial transaction that conducted electronically on the Internet. Some people define E-commerce as the processes of buying, selling, or exchanging products, services, and information by using the computer network technology such as the Internet. E-commerce does not only provide the function of buying and selling goods and services online via digital mediums such as Internet, but the functionRead MoreEmerging Trends of E-Commerce1054 Words   |  4 PagesPROLOGUE What is E-commerce? The world is moving from the traditional economy that stressed on physical manufacturing of goods to the new economy which concentrates more on knowledge and information than anything. Electronic commerce or e-commerce is an important facet in this regard. E-commerce brings forth a tougher business competition, creation of new marketplaces, faster speed of transactions, and rapid growth in technologies. E-commerce can be generally understood as a terminology to denoteRead MoreE Commerce1203 Words   |  5 PagesElectronic commerce, commonly known as e-commerce, is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerceRead MoreE-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES INTRODUCTION E-commerce is a type of business600 Words   |  3 PagesE-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES INTRODUCTION E-commerce is a type of business where individuals, firms and companies engage in business activities over an electronic network mainly internet. It is notable that e-commerce operates in business to consumer, business to business, consumer to business and business to business market segments . The emergence of e-commerce can be attributed to the advent of new technologies, mail order purchasing through a catalog is possible. CurrentlyRead MoreOverview of Electronic Commerce in China Essay1629 Words   |  7 Pages3.2 Overview of Electronic Commerce in China 3.2.1 Internet in China In September 1987, the Chinese Academic Network built the first domestic Internet e-mail node and sent out the first e-mail from China. The universities were the first Chinese institutions to connect to the Internet. In 1990, a number of Chinese universities and educational institute including the Ministry of Education were connected. But substantial growth of Internet was not occurred until year 1994, when the National Computing

Caffeine the Most Popular Drug in The World - 1079 Words

Coffee and tea have been around for many centuries. Coffee was discovered in the land of Abyssinia or also known as Ethiopia (Pendergrast, 2001). It became one of the many sources to create ideas, a common drink for work or school, and created problems. It is common to buy coffee now from Starbucks, Philz Coffee, or brewing it ourselves. Coffee is use to start out our day and keep us awake. Since discovering coffee, Americans consume it everyday. On the other hand, not only is coffee very popular drink but so is drinking Tea. The discovery of tea is very diverse, it goes through many histories and cultural stories. The history of it started out when the British made tea their representing drink, believing no one else can have it (Mair †¦show more content†¦They are all form in a conjugated way with one or more polysaccharide or monosaccharide connected to hydroxyl groups, sometimes an aromatic carbon will come up even during this sugar link (Pandey, K., Rizvi, S, 2009). An other common compound that are found are carboxylic, organic acids, amines, and lipids (Pandey, K., Rizvi, S, 2009). Polyphenol is classified on how many number of phenol rings it has and the structure of elements that sticks the rings to each other (Pandey, K., Rizvi, S, 2009). The rings are divided into four classes. The four main classes are phenolic acids, flavonoids, stilbenes and lignas (Pandey, K., Rizvi, S, 2009). Phenolic acids have two divided classes, which are derivatives of benzoic acid and cinnamic acid (Pandey, K., Rizvi, S, 2009). In the hydroxycinnamic acids is where it consumes the caffeine (Pandey, K., Rizvi, S, 2009). Flavonoids have a primary structure that contains two aromatic rings which are connected to three carbon atoms that forms from oxygenated heterocycle (Pandey, K., Rizvi, S, 2009). They are responsible for producing the color in leaves and flowers (Pandey, K., Rizvi, S, 2009). Stilbenes have two phenyl moieties that are attached to two-carbon methylene bridge (Pandey, K., Rizvi, S, 2009). They act as antifungal and are responsible to help infection and cuts. Ligands chemical compound have a 2,3- dibenzyl butane structure, and shapes into a dimerization of two cinnamic acid residues (Pandey, K.,Show MoreRelatedConsumption of Caffeine by Minors1621 Words   |  6 PagesConsumption of caffeine by minors has increased significantly in the past few years. In the modern community it is a common practice amongst teens to consume coffee as a part of an afterschool get together or as an energy booster in the morning. Many other teens consume highly caffeinated drinks that are known as energy drinks, even a can of coke has a very high amount of caffeine present in it. Consequently is caffeine an energy booster or a detriment to wellbeing. So should children be able toRead MoreThe Role of Caffeine in Society Essay970 Words   |  4 PagesCaffeine plays an enormous role in society today, from coffee to cokes to candy bars. Compa nies have made billions off the desire for that extra kick. Caffeine is the most widely consumed behaviorally active substance in the world making it one of the world’s most popular drugs. It’s known for the ability to stimulate the brain and central nervous system. The Chemical structure of caffeine is C8H10N4O2. Before the popular use of caffeine one can assume that people were sleepier, and less alert. ConsumptionRead MoreEnergy Drinks And Caffeinated Beverages Essay962 Words   |  4 Pagesboth is caffeine. Caffeine is a mild stimulant drug and is considered to be the most popular used drug in the world (Striley et al. 2011). The differences in energy drinks and caffeinated beverages can be drastic when comparing their caffeine levels. The main health risks that are associated with energy drinks can be directly linked to their main ingredient, caffeine (Breda et al. 2014). Consuming excess caffeine can cause a caffeine overdose. Energy drinks increase the risk for a caffeine overdoseRead MoreInformative Essay On Caffeine900 Words   |  4 PagesCaffeine. From your morning cup of coffee to the pain relievers for your headache, nearly 90% of Americans consume it daily, making it America’s most popular drug. Caffeine is the most widely used stimulant around the world and present in many different products including coffee, tea, energy drinks, chocolates, and over-the-count er medications. Caffeine is a stimulant to the central nervous system that can cause physical dependence, but doesn’t threaten the health of the consumer the way addictiveRead MoreCaffeine, is it Helping or Hurting America?1089 Words   |  5 Pages Caffeine is the most abused drug in the world. Many people wake up, and start there day with some sort of caffeine. Some it is for the energy boost, and to help them stay awake and focused. Others it is for the addictive crave. It is the most popular drug in the United States. Caffeine is in almost everything such as, sodas, over-counter medication, prescription drugs, cigarettes, foods, etc. The most consumed sources of caffeine are coffee and tea, and it [caffeine] can be harmful on your healthRead MoreCaffeine Is A Good Source Of Energy1261 Words   |  6 Pages Caffeine is a good source of energy. People drink caffeine such as coffee and energy drinks to help them stay awake and get throughout their day. Caffeine is a naturally occurring chemical stimulant called Trimethylxanthine. The chemical formula for caffeine is C8H10N402. There are many different types of caffeine. It is used in many different ways and is in the food and drinks we digest today. One of the most popular sources of caffeine today is tea. The first tea cup was brewed in 2732 BRead MoreThe Effects Of Caffeine On The Central Nervous System1643 Words   |  7 PagesCaffeine is an alkaloid discovered in 1819 by Friedlieb Runge and a German baron known as Johann Wolfgang von Goethe. Caffeine is a crystalline compound that is found in tea and coffee plants and is a stimulant of the central nervous system. It is a bitter alkaloid C8H10N4O2 also found in cacao and kola nuts and is used as a stimulant. Caffeine is a stimulant used to make us feel as though we’re awake. Caffeine actually doesn’t give us energy at all, it just tricks our brain into thinking we aren’tRead MoreThe Effects Of Caffeine On The Central Nervous System1627 Words   |  7 PagesJohann Wolfgang von Goethe. Caffeine is a crystalline compound that is found in tea and coffee plants and is a stimulant of the central nervous system. It is a bitter alkaloid C8H10N4O2 also found in cacao and kola nuts and is used as a stimulant. Caffeine is a stimulant used to make us feel as though we’re awake. Caffeine actually doesn’t give us energy at all, it just tricks our brain into thinking we aren’t tired. It’s most popular usage I noticed in fellow college students is energy drinks, sodasRead MoreEssay On Caffeine975 Words   |  4 PagesOne of the most popular and convenient drugs in the world is consumed by most americans every single day. When drinking a hot cup of coffee in the morning, having a cold glass of soda in your lunch, or sitting down for dinner with your relaxing cup of tea, many fail to realize the main addictive ingredient in all three of these beverages is caffeine. Caffeine is something most people overlook in their daily lives and can be harmful if taken too much. Typically, the majority of not only adults, butRead MoreEssay On Caffeine1263 Words   |  6 Pages28 May 2017 Caffeine Is A Killer Caffeine is the most utilized and popular nervous system stimulant, but it is legal and unregulated all across the world; however, the question is, should it be regulated because of the consequences that come along with it? Caffeine is killing people with how high the consumption rate has gone up; â€Å"about 83% of adults drink coffee in the U.S.† (Coffee grinds US for the nation, KAren Fernau). Because of how much people are taking advantage of caffeine to get through

Reflection on the Connection between Management Theory and Practice Throughout Free Essays

Section 1: Reflection on the Connection between Management Theory and Practice Throughout the tutorial program, the different organisations that were presented had evident connections between theory and practice. Although the connections may never be crystal clear, and may sometimes have more than one â€Å"right† answer, the connections were still inevitable in the case studies. One thing that I found most challenging from the case studies was choosing an exact management theory to apply to the particular organisation. We will write a custom essay sample on Reflection on the Connection between Management Theory and Practice Throughout or any similar topic only for you Order Now This difficulty was shown throughout all of the case studies, demonstrating that there is never one right method to apply to an organisation. For example, in the Outback Steakhouse case study (Tutorial 2), the Historical Perspectives of Management were being considered. Out of the four options, there were two options that were both equally contributable to the success of Outback Steakhouse (Administrative Principles [B] and combining Systems Theory with Humanistic Perspective [D]). Even though we did not have to choose an option in that tutorial, it would still be extremely difficult to put my hands down on one particular statement if we had to. Sometimes, theories that applied to one case study may not be relevant if applied to another, for example, trying to apply theories from Two Leaders: The Commander and the Principal (Tutorial 4) – which consisted of how effective the two leaders are in leading, to the QB House – 10 minutes, Just Cuts (Tutorial 3) case study would be like trying to fit a square peg into a round hole – it would be almost impossible. The theories that were presented in the case studies looked at different parts of the organisation, one was about people traits and the other was about the company traits, which made it irrelevant to apply knowledge from one case study to another. However, if we were to look at a particular part of the QB House – 10 minutes, Just Cuts (Tutorial 3) case study – i. e. information about Konishi, it shows that he is a charismatic leader and is supported by transactional leadership, as he created an atmosphere of change to the hairdressing industry and has a clear structure in his organisation. Every organisation has different goals, objectives, obstacles and are all managed differently by different leaders with various mindsets. Therefore, some organisation may seem to have more or less difficulty to achieve their organisational goals compared to others. For example, ethical issues may arise that may jeopardise the reputation of the company and the leaders, as shown in the The Whole System Seems Wrong (Tutorial 5) case study. Also, some organisations may operate on an international scale instead of a national scale, which means that they have to take into account many other factors such as cost, cultural barriers and many more which may ultimately take more time to achieve their organisational goals – i. e. Qantas (Tutorial 8) case study. Overall, the case studies presented had evident connections between management theory and practice. Some may seem less obvious that others or less straightforward, but there is a definite connection in the case studies. How to cite Reflection on the Connection between Management Theory and Practice Throughout, Essay examples

Reflection on the Connection between Management Theory and Practice Throughout Free Essays

Section 1: Reflection on the Connection between Management Theory and Practice Throughout the tutorial program, the different organisations that were presented had evident connections between theory and practice. Although the connections may never be crystal clear, and may sometimes have more than one â€Å"right† answer, the connections were still inevitable in the case studies. One thing that I found most challenging from the case studies was choosing an exact management theory to apply to the particular organisation. We will write a custom essay sample on Reflection on the Connection between Management Theory and Practice Throughout or any similar topic only for you Order Now This difficulty was shown throughout all of the case studies, demonstrating that there is never one right method to apply to an organisation. For example, in the Outback Steakhouse case study (Tutorial 2), the Historical Perspectives of Management were being considered. Out of the four options, there were two options that were both equally contributable to the success of Outback Steakhouse (Administrative Principles [B] and combining Systems Theory with Humanistic Perspective [D]). Even though we did not have to choose an option in that tutorial, it would still be extremely difficult to put my hands down on one particular statement if we had to. Sometimes, theories that applied to one case study may not be relevant if applied to another, for example, trying to apply theories from Two Leaders: The Commander and the Principal (Tutorial 4) – which consisted of how effective the two leaders are in leading, to the QB House – 10 minutes, Just Cuts (Tutorial 3) case study would be like trying to fit a square peg into a round hole – it would be almost impossible. The theories that were presented in the case studies looked at different parts of the organisation, one was about people traits and the other was about the company traits, which made it irrelevant to apply knowledge from one case study to another. However, if we were to look at a particular part of the QB House – 10 minutes, Just Cuts (Tutorial 3) case study – i. e. information about Konishi, it shows that he is a charismatic leader and is supported by transactional leadership, as he created an atmosphere of change to the hairdressing industry and has a clear structure in his organisation. Every organisation has different goals, objectives, obstacles and are all managed differently by different leaders with various mindsets. Therefore, some organisation may seem to have more or less difficulty to achieve their organisational goals compared to others. For example, ethical issues may arise that may jeopardise the reputation of the company and the leaders, as shown in the The Whole System Seems Wrong (Tutorial 5) case study. Also, some organisations may operate on an international scale instead of a national scale, which means that they have to take into account many other factors such as cost, cultural barriers and many more which may ultimately take more time to achieve their organisational goals – i. e. Qantas (Tutorial 8) case study. Overall, the case studies presented had evident connections between management theory and practice. Some may seem less obvious that others or less straightforward, but there is a definite connection in the case studies. How to cite Reflection on the Connection between Management Theory and Practice Throughout, Essay examples

Affect Of Labeling On Consumer Purchase †MyAssignmenthelp.com

Question: Discuss about the Affect Of Labeling On Consumer Purchase. Answer: Affect of labeling on consumer purchase decision Consumers are mostly seeking for high quality products at a reasonable price, this is the general conception. But needs change from product to product, the above requirement is for grocery or FMCG products. But if the product is a luxury item or service then the quality and price is both on the higher end. A color scheme or a logo is very important for a brand image; it helps in making an impression on the minds of a person. For example: red and white immediately reminds a person of Coco Cola (Solomon 2014, Vol 10). Customers appreciate if a thought and effort of the company is reflected in the packaging and branding of the product. Labeling is essential for the customers as it not only attracts the customers it also provides necessary information about the product or service. As the label on a product provides information about the price, quantity, quality etc, consumers can understand and identify the standard and grade of the item. The products are. Customers can easily compare th e product with the items of the same category and choose which will suite the requirement best and purchase accordingly. External marketing environment factors affect labeling in Australia External factors of the business environments are the ones which are not under the control of the business organization the six aspects are: government policies of the area of operation, natural forces, competition, technology, demographic factor and societal factors. Government Policies In Australia, government has some set rules as to what has to be mandatorily mentioned in the label. For example: According to the Competition and Consumer Act 2010(CCA), a seller cannot provide the consumer with give false, deceptive or misleading information. There are various industry specific guidelines and regulations as well which business organizations have to comply with. The sellers are expected to be aware of the obligations under Australian Consumer Law (ACL) if they claim to be made in Australia. Technology Technology used to create a product has to be mentioned as it increases the value of the product. For example: if the product is vegan and cruelty free it should be highlighted on the label as it increases the goodwill of the product and garners positive response (Andrews et al. 2014). Utilitarian value The utilitarian value if the amount of utility that a customer derives from a particular product or service that he or she has purchased keeping in mind the requirement of the products and the price associated with the product. It is essential as it brings out the real worth of the product or service. Examples:marketing of I Phone as it focuses on the prime feature of the device and gives an alluring experience to the user and Amazon markets itself as a place where an individual can find anything from A to Z. Hedonic value It can be defined as the element of a consumer apparent valuewhich is associated with the senses, feelings, and emotions particularly pertaining to pleasure. Hedonic means something that is related to utility. Examples:Marketing of quality walls magnum ice cream where the focus is on the indulgence of Belgium chocolate in the making of the ice cream that offers a rich taste. Marketing of any premium luxury brand is a perfect example of hedonic value like Dior perfumes and Gucci handbags etc ( Etemad-Sajadi and Lassaad 2015, 84). Reasons for purchase Maslows need hierarchy theory is based on the needs and requirements of the people. Demand or need is the basic reason for a person to purchase items. These needs raise upward form necessity to luxury depending on the purchase power and disposable income of an individual. Form the consumers perspective there are some of the major reasons of purchase: requirement of the product backed by the reasonable price of the product is the prime reason why a consumers buys a product. Furthermore, a customer sometimes gets inspired by someone else using a particular product and buys it even if he or she doesnt want it. Sense of pride is also one of the reasons for purchase. For example: if a person always wanted to buy a Fendi Handbag, the ownership of such an item is a matter of pride and accomplishment in the life of that person. Organic labeled products In Australia, an organization cannot label a product organic if it does not abide by the regulations laid down by the Australian Standard (AS 6000). The company first of all has to get certificate for providing such information on the label by institutions that are accredited by the Department of Agriculture, Fisheries and Forestry. The products which are indicated to be organic should be result of farming that avoids the usage of man-made fertilizers and pesticides, growth regulators and additives. Apart from this, products which include genetically modified organisms (GMOs) are also prohibited from claiming the organic tag. Environmental sustainability is the prime idea of organic products along with implementation of innovation in the production of the item. To participate in sustainably and the idea of using pure and non-chemical goods initiates the consumers to buy organic products over any chemical infused goods. Made in Australia label For the products that want to label Made in Australia, has to follow certain policies and regulations as laid down by the government. An item if has been developed and underwent changes in its last substantial transformation in that country can be deemed as made in that particular nation. It does not necessarily have to mean that all the ingredients in developing the product has been originated in Australia, it means that the product has been proceed to be the end good so that it is ready for the consumer to use ( Hersey et al. 2013, 1-14). Stimulus generalization and Stimulus discrimination The addition to a known response to stimuli that is similar to the trained stimulus. To stand out in the crowd of the market companies use packaging and presentation this is called stimulus discrimination. Examples of Stimulus generalization is the presentation of Nutella chocolate spread and Hintz chocolate spread. It is difficult to spot the difference in packaging in the two items. Only the labels used are different. Converse is a company that has a patent design of shoes is another example of stimulus generalization where the look and presentation is replicated by many shoe companies ( Jeitschko et al. 2017). In the marketplace, stimulus discrimination can be used in a number of ways. For example: Pepsi and Coco Cola are competitors who sell similar products to the same target market, the point of discrimination is the color of the brand, logo of the brand etc (Wells 2014, 1119-1158). Positioning of the Products Positioning is influencing the perception of the consumer about a particular brand in comparison to the competitors in the industry. Its aim of position a brand or a product is to capture a clear, unique, and beneficial place in the minds of the consumers. In the 1st advertisement, positioning of these pair of sneakers in this advertisement published by Converse brand is youthful and sporty. Converse is a brand that is associated with young people, people who are young at heart and loves colors in their life and is not scared of taking fashion risks in terms of colors. Converse is a brand that is old and has established itself as a generic name for the design of sneakers that they make. In this advertisement the youthfulness is being displayed by the way the shoes are kept ( Ebitu et al. 2012). The prime focus of the ad is the color as before reading the tag line or even noticing the shoe the orange color has been given importance. Orange is a color that constitutes of red which means energy and vigor along with yellow that signifies happiness and cheerfulness. The culmination of these two colors give sets the stage for a frolic mood in the advertisement which instantly gives the viewer an idea of being youthful. Usually sneakers are a ssociated with sportswear and the company wants to break that monotone of the image in placing it in the minds of the customers as a casual wear instead of being sporty or used for sports purpose. In the second print ad of timberland, the company has positioned the brand as a rough and tough item that can meet the harsh and extreme terrain. Hence, the positioning of the sneakers form timber land has an adventurous as well as a rigid positioning strategy. Timberland is a brand that is associated and perceived by the consumers as adventure friendly durable pair of shoes which is also reliable by the consumers to use. In the advertisement what immediately strikes the reader first is the pair of shoes and then the image behind it which complete sets the mood of an adventure trip along with friends. The positioning is again different form the competitors as itself as youthful yet adventurous and reliable. The Advertisement has a red undertone to the ad which expresses energy and excitement as is the image of the people behind the shoes. The positioning base of the products are on the same line but are completely different one another the converse advertisement has a casual frolic approach to it along with it being youthful and fashionable while, the timberland Advertisement is also targeted to the youth but has an adventurous, rough and tough reliable approach in its positioning. It does not position it as a fashionable item but a pair that can survive even on the rough terrain. In both the advertisement the base of positioning is the attribute and the application of the item despite of the same positioning base the difference lies in the product itself and the way it is positioned is different in its own term ( Sirianni et al. 2013, 108-123). Market segmentation The three bases of segmentation that has been utilized by the brands in the above advertisements are as follows: firstly is demographic- the target market of converse is the young people who are college goers and the young adults who take out time to go clubbing or goes out with friends very often ( Anderson and Xiaoqing 2014, 263-272). The age group targeted by the company is in between 16-35. For the timberland and the demographic is the same as converse there are also young people featured in the advertisement. The occupations of the people targeted by both the brands are either young professionals or students (Hampel et al. 2012, 118-127). Secondly behavioral- the color scheme of the converse advertisement show that the shoes are targeted towards people who are fashion conscious and takes risks in terms color and style. Whereas the timberland ad targets people who are adventurous and tourists at heart and loves a fun get out with friends. Both the shoes are unisex and hence the t arget market has a wide perception ( Dey et al. 2014). Thirdly psychographic: the tag line used in the converse advertisement suggest an edgy side of an individual, the term orange is used as a subject gives an idea of creativity and risk taking attitude. While, in the timberland advertisement the color scheme and the tag line shows the rough and tough side of the shoe and depicts the same psychographic characteristic in the target market. An individual who will opt to buy an orange color pair of shoe is a person who gives a lot of thought while dressing up and putting a look together. Whereas the timberland shoes are perfect to wear if a person is on an adventure trip revealing the adventurous side of the target market (Dolnicar 2014, 296-306) Comparison Among the two advertisements the converse ad has more impact on the reader owing all the credit to the color that has been chosen by the company. The company could have used a black background to create dimension in between the background and the foreground but they chose to stick to the color of the pair of shoe as that is what they have tried to draw the attention of the reader. The design of the shoe is the classic converse by the unique color of the product is the USP in this case (Anatasia et al. 2016). On the other hand the timberland advertisement has a lot of elements cramped in the one canvas. The background has three people along with a landscape and the foreground has the pair of shoes which along with the brand name and the tagline. It lacks in capturing the attention of a person and delivering the message. A reader has to carefully go through the ad in order to understand the significance of it and what the company is trying to communicate. The converse advertisement is spot on in its idea and execution whereas the timberland ad lacks creativity and is like any other shoes company advertisement (McAlister et al. 2016). References: Anatasia, Velly, Sunitarya Sunitarya, and Vinda Adriana. 2016. "The Effects Of Advertising Strategies On Consumer Trust: A Case Of Skin Care Products In Taiwan".Binus Business Review7 (2): 125. doi:10.21512/bbr.v7i2.1585. Anderson, Chris K., and Xiaoqing Xie. 2014. "Pricing and market segmentation using opaque selling mechanisms."European Journal of Operational Research233, no. 1: 263-272. Andrews, J. Craig, Chung-Tung Jordan Lin, Alan S. Levy, and Serena Lo. 2014. "Consumer research needs from the food and drug administration on front-of-package nutritional labeling." American Marketing Association. Dey, Debabrata, Atanu Lahiri, and Guoying Zhang. 2014. "Quality Competition and Market Segmentation in the Security Software Market."Mis Quarterly38, no. 2. Dolnicar, Sara, Bettina Grn, Friedrich Leisch, and Kathrin Schmidt. 2014. "Required sample sizes for data-driven market segmentation analyses in tourism."Journal of Travel Research53, no. 3: 296-306. Ebitu, Ezekiel Tom, Patrick Awok Mbum, and Abigail Edem Okon. 2012. "An Exploration Of Emotional Intelligence And Market Segmentation, Targeting And Positioning In Selected Centralbusiness Districts In Nigeria".International Journal Of Marketing Studies4 (3). doi:10.5539/ijms.v4n3p173. Etemad-Sajadi, Reza, and Lassaad Ghachem. 2015. "The Impact Of Hedonic And Utilitarian Value Of Online Avatars On E-Service Quality".Computers In Human Behavior52: 81-86. doi:10.1016/j.chb.2015.05.048. Hampel, Stefan, Daniel Heinrich, and Colin Campbell. 2012. "Is An Advertisement Worth The Paper It's Printed On?".Journal Of Advertising Research52 (1): 118-127. doi:10.2501/jar-52-1-118-127. Hersey, James C., Kelly C. Wohlgenant, Joanne E. Arsenault, Katherine M. Kosa, and Mary K. Muth. 2013. "Effects of front?of?package and shelf nutrition labeling systems on consumers."Nutrition reviews71, no. 1: 1-14. Jeitschko, Thomas D., Yeonjei Jung, and Jaesoo Kim. 2017."Bundling and joint marketing by rival firms."Journal of Economics Management Strategy. McAlister, Leigh, Raji Srinivasan, Niket Jindal, and Albert A. Cannella. 2016. "Advertising effectiveness: The moderating effect of firm strategy." American Marketing Association. Sirianni, Nancy J., Mary Jo Bitner, Stephen W. Brown, and Naomi Mandel. 2013. "Branded service encounters: Strategically aligning employee behavior with the brand positioning."Journal of Marketing77, no. 6: 108-123 . Solomon, Michael R. 2014.Consumer behavior: Buying, having, and being. Upper Saddle River, NJ: Prentice Hall. Vol. 10. Wells, Victoria K. 2014. "Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda."Journal of Marketing Management30, no. 11-12: 1119-1158.